المسؤولية الاجتماعية للشركات في ظل الاقتصاد البنفسجي –مقاربة مفاهيمية-
الملخص
هدفت هذه الدراسة الى التعرف على أحد التوجهات الحديثة في الاقتصاد ، ألا وهو الاقتصاد البنفسجي والذي يمثل السبيل لتثمين العائد الثقافي للسلع و الخدمات في ظل السعي لتحقيق أهداف الاقتصاد المستديم.
ومن ثم تحديد العلاقة بين الاقتصاد البنفسجي و المسؤولية الاجتماعية للشركات، من منطلق سعي هذه الأخيرة الى البحث عن الميزة التنافسية لتحقيق النجاح و التفوق في مجال الاعمال ، والذي لن يتأتى إلا من خلال مواكبة المتغيرات والتوجهات الحديثة التي يشهدها الاقتصاد في عصرنا الحالي، بغية التوصل الى تحقيق الأداء المستدام ، الأمر الذي سينعكس إيجابا على التنمية المستدامة.
الكلمات المفتاحية : الاقتصاد البنفسجي ؛ المسؤولية الاجتماعية للشركات ؛ التنمية المستدامة.
تصنيفات JEL : Z19 ؛ M14.
المراجع
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